A recent investment in the web3 entertainment company Imaginary Ones is part of an oversubscribed round, aimed at boosting the company’s activities in gaming, digital content, and merchandise. The company expressed its excitement about using the funds to expand operations and create more immersive experiences within the Imaginary World, with the goal of solidifying its position as a leader in web3 entertainment. The exact amount raised in the funding round was not disclosed. In 2023, the firm partnered with the fashion brand Hugo Boss, becoming the first Asian NFT project to collaborate with an international fashion brand.
Since then, the project has launched two web3 games, Bubble Rider and Bubble Rangers. In the first quarter of this year, Imaginary Ones introduced its native token, BUBBLE coin, which provides users access to the comprehensive web3 entertainment ecosystem within the Imaginary World. With the latest funding and strategic partnerships, such as the one with Immutable, the web3 firm is expanding its scope to include content and film. The collaboration with Immutable aims to further develop mobile gaming initiatives and enhance Imaginary Ones’ tokenomics, utilizing Animoca’s extensive expertise and resources.